December 20th, 2009

lj Advisory Update inre Best Buy flash ads

A couple people wrote to ask about a new intrusive ad for Best Buy that has started running on Livejournal. I haven't seen it but apparently it takes up the whole screen and when it first started it auto-played audio (which is right up there with shooting someone's dog on my list of "thing's that it's uncool to do"). I asked LJ about it and heard back that it is indeed an official ad (some people were wondering if it was a virus or adware). They've removed the auto-play audio and added a button that is supposed to let you close it right away (rather than waiting for the animation to finish). There are no plans to stop running it as it's a big money maker. It should also not appear more than once every 24 hours.

I'm not sure if this is supposed to motivate people on the fence to upgrade to paid accounts, but I worry that people who are just starting out may be driven away because of it.

If you have questions or comments about this post them here and I'll forward them up the food chain. You may comment anonymously if you'd like.

Please repost as you see fit.

Thanks a bunch.

Your LJ user rep.